San Fermin en Nueva Olreans

San Fermin in Nueva Orleans is a festival event in Louisiana inspired by the Running of the Bulls in Spain, except roller derby women (instead of bulls) use plastic bats (instead of horns) to strike the runners. This annual event benefits the city by bringing in thousands of people for the celebration with proceeds of their earnings going towards charitable organizations.

The illustrative design for the promotional materials is a visual metaphor comparing the fierce nature of the roller derby women with a bull “seeing red.”