Poudre heritage alliance (PHA)
The mission of the PHA is to preserve the natural resources provided by the Poudre River and educate the community on its significance through programs and events in Fort Collins, CO. I updated the website navigation to help visitors find information more easily.
Before (left) and after.
The original navigation menu verbiage did not immediately inform users what information they would be accessing and lead to multiple landing pages.
Organizing pages into easily recognizable categories help users go directly to the abundance of resources available. Google analytics were used to determine which pages to bring to the forefront and help redesign pages with less traffic to become more accessible.